Grand Opening - July 2025 | Stay tuned for official date

We are Northcraft, we believe meaningful relationships fuel exceptional work.

Effective branding starts with a deep understanding of your purpose and approach. We collaborate with you to craft the words and visuals that bring your story to life—delivering impactful, positive, and sustainable design.

Smarter Web Design for Faster, Leaner Websites

Efficient web design uses smart, streamlined methods to reduce unnecessary load and optimise performance across design, development, and hosting. With years of hands-on experience, we know how to build fast, effective websites that work.

Get in touch

Let's bring your brand to life

Effective branding starts with a deep understanding of your purpose and approach. We collaborate with you to craft the words and visuals that bring your story to life—delivering impactful, positive, and sustainable design.

Smarter Web Design for Faster, Leaner Websites

Efficient web design uses smart, streamlined methods to reduce unnecessary load and optimise performance across design, development, and hosting. With years of hands-on experience, we know how to build fast, effective websites that work.

Get in touch

WHO WE ARE

Experienced, enthusiastic creatives with a pro-active approach

Founded in 2025, Northcraft are a new agency with multiple years of experience in design, marketing, digital creativity and project management.

Get in touch

"Since day one of our project together, Northcraft have met the brief to perfection. We continue to collaborate with Northcraft on a wide range of services. What a delight to work with an organisation so determined to provide the very best results (something that doesn't happen often in B2B!)"

Graham — Founder, GLES Services

Contact us

hello@madebynorthcraft.com

LinkedIn

Privacy Policy

About the project

The home improvement and plumbing industry is often shaped by trust, reputation, and word of mouth—but in an increasingly digital world, a strong online presence and brand identity are just as vital. GLES Services, founded by Graham, is one of West Yorkshire’s leading providers of handyman and plumbing solutions, offering everything from garden shed builds to full bathroom renovations. With a growing reputation and loyal customer base, the business was ready to evolve its presence beyond the job site.

Graham approached Northcraft to create a website—but the collaboration quickly grew into something much larger. From the outset, it was clear that this wasn’t just about building a site; it was about capturing the essence of a business built on professionalism, reliability, and genuine care for customers’ homes. Together, we developed a complete visual identity that would set GLES Services apart in a crowded market.

The new identity needed to strike a delicate balance: bold and confident enough to feel established, but warm and approachable enough to reflect the personal service at the heart of the company. We created a tailored visual system using a strong but friendly typeface, inviting colour palette, and real imagery that celebrates the quality of Graham’s work and the trust he’s built with his clients.

While the website itself is simple by design, that simplicity is intentional. It’s built with GLES Services’ core audience in mind—straightforward, approachable, and action-oriented. Easy navigation and prominent calls to action ensure that users can find what they need quickly, whether they’re looking to book a service or learn more about the company. The site doesn’t just look good—it works hard for the business.

This project was a reminder of how branding, at its best, is about more than just design. It’s about helping businesses like GLES Services put their best foot forward—online, offline, and everywhere in between.

Thank you to Graham at GLES Services for his close collaboration.